Best Price Guarantee

Everyone knows that the price of funerals can be expensive, but at A & A Walters we believe that we offer an unrivalled combination of quality, value and choice.

Since William Walters founded our company back in 1850 we have aimed to keep our prices as low as possible without compromising on the level of service and care.

Today, this remains our number one priority.

Our Price Promise

Our Promise to you...

In the event that you find a Funeral Director locally who is able to provide the same level of quality, service and care at a cheaper cost, we promise that we will beat their price*.

* Our price guarantee is based on Funeral Directors who operate from premises local to our offices and does not include internet based Funeral Directors who do not have their own premises within a 25 mile radius of our main office.

Not all Funeral Directors are the same...

There are an increasing number of start-up companies who offer discounted funeral services on the internet as well as those that have a 'shop front' but lack crucial on site facilities, their own dedicated vehicles and sufficient full-time staff with the relevant expertise needed to care for the deceased.


Unfortunately, anyone can rent a shop and call themselves a 'Funeral Director' as sadly the industry is not currently regulated. We would therefore urge you to check out the credentials of such businesses including whether they belong to a recognised funeral organisation such as SAIF (Society of Allied and Independent Funeral Directors) or the NAFD (National Association of Funeral Directors.) These organisations insist that their members adopt a 'Code of Practice,' inspect premises on a regular basis and provide families with a means of redress should they be dissatisfied with the level of service provided.


You should also consider how long they have been in operation and ask to see their 'back room' facilities - not just the ones on show to the general public. Some companies lack a specialist mortuary of their own and operate with minimal staffing levels. We would question how this enables quality care to be provided and high standards to be maintained.


Such companies do not operate their own fleet of hearse and limousines, drivers and bearers and are reliant on other Funeral Directors making them available to them - regardless of the pictures that they may show on their websites. This could well have implications on the date and time that the funeral service can take place as well as the quality of the service that you receive overall. 

There is a reason we have been in operation as a family business for more than 165 years.

Trust your family to the professionals; trust A & A Walters.